At Brasil Ceras, we believe that sustainability begins with people and that taking care of our health is an act of love that transforms lives. Pink October is an international movement that raises awareness about the prevention and early detection of breast cancer. It began in the United States in the 1990s, when the pink…
The III International Pro-Carnauba Dialogues Conference, promoted by the Union for Ethical BioTrade (UEBT) and institutional partners, brought together representatives from all segments of the carnauba value chain — including producers, cooperatives, industries, international brands, public institutions, researchers, and civil society organizations. The goal was to discuss challenges, propose solutions, and strengthen commitments to sustainability,…
During the monthly meeting of the Articulafito Management Core, we experienced an important moment of dialogue and collective construction. It was a multisectoral articulation, bringing together institutions of great relevance and commitment to strengthening the carnauba value chain: Fiocruz (Articulafito), the Ministry of Agrarian Development (MDA), GIZ (German Agency for International Cooperation), SENAR, the Rural…
Brasil Ceras reinforces its commitment to a more ethical, sustainable, and safe carnauba supply chain with the launch of the Internal Control System Handbook — 4th Edition, Revision 04. In 2025, we are distributing 1,000 handbooks produced entirely with recycled paper, highlighting our focus on sustainability in every detail. What Sets Brasil Ceras’ Internal Control…
Brasil Ceras recently hosted the Carnauba Leaders 2025 gathering in Campo Maior (Piauí) — a strategic initiative designed to empower suppliers and extractivists at the base of our value chain. ✅ Objective To promote responsible leadership aligned with sustainable practices and to strengthen a culture of social, environmental, and economic responsibility in carnauba extractivism. With…
As part of the action plan developed in partnership with Fiocruz, the Ministry of Agrarian Development (MDA), GIZ, and the International Labour Organization (ILO), Brasil Ceras continues to play a strategic role in strengthening the carnauba value chain — with a strong focus on the socio-productive inclusion of extractivists and family farmers. 🔍 2025 Highlights…
We recently participated in the Human Rights Due Diligence Workshop organized by UEBT – Union for Ethical BioTrade, a global reference in ethical sourcing standards. The experience reinforced our technical foundation and validated the direction we are already taking: a mature, concrete, and integrated approach to human rights across the carnauba supply chain. 🚀 A…
🗓 Mental Health and Workplace Well-Being Training 📍 Campo Maior (PI) – May 9–10, 2025 At Brasil Ceras, we believe that a healthy work environment starts with people. That’s why we launched the Healthy and Humanized Work Project in 2024 — even before legal requirements — as a genuine expression of our commitment to people’s…
📅 May 3, 2025 📍 Campo Maior (PI), Brazil We had the honor of hosting the 2025 edition of the “Women of Carnaúba” event, promoted by Brasil Ceras, bringing together 250 women who work directly or indirectly in the carnaúba supply chain — including extractivists, suppliers, straw artisans, company staff, and students from the Carnaúba…
Brasil Ceras took part in Diálogos Articulafito, a key initiative aimed at strengthening the carnauba value chain through collaboration and direct support to producers. With backing from major institutions — including the Ministry of Agrarian Development, Fiocruz, GIZ, the State Department of Social Assistance, the Rural Workers Union of Campo Maior, Banco do Nordeste, Banco…
During Women’s Month, we set aside a special moment to care for those who contribute so much to our growth! 💚 We organized a stretching and relaxation session, encouraging the physical and mental well-being of our female employees. In a light and welcoming environment, we reinforced the importance of taking breaks for self-care — essential…
In rural areas of Piauí, where families of extractivists live, access to quality education remains a significant challenge. The lack of infrastructure and resources limits development opportunities for many young people, who often have no means to continue their studies or improve their living and working conditions. With this scenario in mind, the Carnaúba for…
The year 2024 marks a significant milestone: no workers were rescued from degrading conditions in the carnaúba production chain in Piauí! This achievement, announced by the Public Labor Prosecutor’s Office in Piauí (MPT-PI), reflects the impact of rigorous inspections and the commitment of responsible companies to uphold workers’ dignity. 📉 According to prosecutor Edno Moura,…
As we welcome 2025, Brasil Ceras would like to thank our incredible partners, clients, and team members for their trust and dedication throughout the year. In 2024, we made remarkable progress in improving the carnauba supply chain. Together, we advanced practices in traceability, worker safety, human rights, and sustainability — building a more ethical, transparent,…
