The Carnauba (Copernicia Prunifera), palm tree from which the powder is extracted, grows in large areas of northeastern Brazil, on the banks of rivers and lakes where the soil is dark and fertile. It can also be found in other regions of Brazil, in South America and Equatorial Africa. However, only in the Northeast of Brazil, Copernicia Cerifera produces quality powder, as in other regions the irregularity of the rains does not allow the production of powder by the tree. Carnauba’s palm is an important natural resource in terms of economic, social, environmental and cultural benefits to the region.
The powder is extracted from carnauba without causing any damage to the palm or the environment. The leaves of the carnauba that are set aside for powder extraction are naturally replaced in the next crop, allowing full recovery of the tree a year later.